2025 Award Categories

The Style Influencer of the Year is already wearing next season's go-to trends. Their social feeds are full of lookbooks, over-the-top accessories, and curated aesthetics, which ultimately uniquely reflect their style and their followers love it. This influencer has participated in fashion brand partnerships, preferably with the IHC.

The Food & Beverage Influencer of the Year has a five-star worthy social feed. They’re always trying new recipes or restaurants and setting the trend for what foods or beverages their followers should try next. This influencer is eager to continue growing their community and has loyal foodie followers who love engaging with their content. They have also participated in food and beverage brand partnerships, preferably through the IHC.

The Lifestyle Influencer of the Year is someone who shares their day-to-day - the good and the bad - with their audience and has fostered an engaged, supportive community of followers who believe in them and each other. Whether they’re a comfort creator, a family devotee or your new online bestie, this influencer is encouraging and empowering and has built an audience of followers who adore them. They also have participated in lifestyle brand partnerships, preferably with the IHC.

The Beauty Influencer of the Year is a skincare or makeup fanatic. From unrecognizable makeup looks to multi-step hair tutorials, they create magic with a brush and encourage their followers to find routines that ultimately work for them. They have participated in beauty brand partnerships, preferably through the IHC.